I studied hospitality and business at Cornell University, with a minor in Design & Environmental Analysis — a discipline rooted in human-centered design and strategy.

I spent seven years working as a strategist and consultant across Fortune 100 companies and global portfolios, partnering with leadership teams to clarify direction, shape experiences, and guide complex initiatives through moments of change.

My approach to brand and experience is holistic. I view concepts across the physical, digital, and social — understanding brand not as something merely seen, but as something felt, lived, and remembered.